Kim Fischer

Communicator/Journalist/Advocate/Survivor

Life is not fair. It is not easy. That's why it's so important for everyone to work to make it equitable. That is my goal. I use my voice to shine a light on injustice and provide solutions for our nation's most underestimated families and children.

Professional Experience

Kim Fischer is the National Spokesperson and Senior Vice President of Communication for Waterford.org. After 16 years in journalism, when she left the industry in 2018, she wasn’t sure how her skill set would translate in a world outside of a newsroom. Kim quickly learned that the skills needed to be a newsroom leader, are the same needed to lead a nonprofit/corporate team. Understanding what’s going on in the community; what’s making an impact… listening to stakeholders, problem solving, coming up with solutions and communicating those clearly and concisely.

During her time in journalism, Kim covered a myriad of issues and topics, and found her true passion was addressing injustice. That is why she ended up in the nonprofit field working for Waterford.org.

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As the Senior Vice President of Communication and National Spokesperson for the organization, Kim works with some incredibly talented teams to create internal and external messaging, branding, advertising, and public relations strategies that inform communities about their nonprofit programs through a lens of inclusivity and caring. Kim understand that every community is different, so her team works  to meet the needs of individual communities so every child succeeds.

Kim is also an award-winning journalist, who prior to working on the Waterford.org team, worked in large cities across the country. From Dallas to San Antonio and Salt Lake City, she told stories that gave a voice to the most underrepresented members of her community, including abused children, victims of domestic violence and sexual assault. In 2016 Kim won a National Gracie award for her story on Rape and the Criminal Justice System, and in 2018 she was named the Anne Freimuth Child Advocate of the Year by Prevent Child Abuse Utah.

Career Experience

• Build the internal and external communication plan for Waterford.org. Create public relations plan for 40+ states securing media coverage and assisting the outreach team by drawing attention to in-person recruiting events.

• Developed organizational media strategy, which has led to increased recruitment, thought leadership, and national news coverage over the past three years.

• Create advertising strategy in 40+ states, including advertising collateral for print, audio, and video.

• Led the events team in creating memorable events for employees and partners, including production planning and execution.

• Create a crisis communication plan to protect the reputation of Wateford.org.

• Create talking points and an internal communication plan that aligns with the brand and mission of Waterford.org.

• Acts as the public face of and community liaison for Waterford’s nonprofit work

• Secured media hits include: The New York Times, Washington Post, PBS, Yahoo News, USA Today

• 2018 Child Advocate of the Year, Prevent Child Abuse Utah

• 2017 Grace Award “Best Hard News Reporting,” Alliance for Women in Media

• 2017 Best Television Series, Society of Professional Journalists

• 2019, 2017, 2015 Best Newscast, Society of Professional Journalists