Kim Fischer

Communicator/Journalist/Advocate/Survivor

Life is not fair. It is not easy. That's why it's so important for everyone to work to make it equitable. That is my goal. I use my voice to shine a light on injustice and provide solutions for our nation's most underestimated families and children.

Professional Experience

Kim Fischer is the Executive Vice President of Marketing and Communication for Waterford.org. After 16 years in journalism, when she left the industry in 2018, she wasn’t sure how her skill set would translate in a world outside of a newsroom. Kim quickly learned that the skills needed to be a newsroom leader, are the same needed to lead a nonprofit/corporate team. Listening to the goals of individual communities; learning what’s making an impact… problem solving, creating solutions and communicating those clearly and concisely.

During her time in journalism, Kim covered a myriad of issues and topics, and found her true passion was addressing injustice. That is why she ended up in the nonprofit field working for Waterford.org.

As the Executive Vice President of Marketing and Communication for the organization, Kim works with some incredibly talented teams to create internal and external messaging, branding, advertising, and public relations strategies that inform communities about their nonprofit programs through a lens of inclusivity and caring. Kim understand that every community is different, so her team works to meet the needs of individual communities so every child succeeds.

Kim is also an award-winning journalist, who prior to working on the Waterford.org team, worked in large cities across the country. From Dallas to San Antonio and Salt Lake City, she told stories that gave a voice to the most underrepresented members of her community, including abused children, victims of domestic violence and sexual assault. In 2016 Kim won a National Gracie award for her story on Rape and the Criminal Justice System, and in 2018 she was named the Anne Freimuth Child Advocate of the Year by Prevent Child Abuse Utah.

Career Experience

2018-Present

Waterford.org

Executive Vice President of Marketing & Communication

2010-Present

Public Speaker

Nationwide

2011-2018

KTVX-TV Utah

Primary Anchor/ Investigative Reporter

2003-2011

Reporter/Anchor

Various Stations in Texas

Developed comprehensive internal and external communication plans, marketing strategies and campaigns to ensure a cohesive and engaging brand message across all channels
Successfully executed public relations & ad campaigns in 40+ states, securing media coverage while supporting in-person recruiting events for maximum impact. From 2018 to present:
Increase in coverage from 40 articles per year to an average of 150 per year
Decrease in negative sentiment from 10% to 3%.
Increase in average engagement from 91 to 164
Increase in Average UVM from 440K to 4.1M
Secured media hits include: The New York Times, Washington Post, PBS, Yahoo News, USA Today
Spearhead the events team from planning to execution. Created a strategy for tracking ROI, orchestrating memorable and seamless events while increasing employee and partner NPS scores
Formulated robust crisis communication plans, safeguarding Waterford.org’s reputation in challenging situations
Established clear talking points and implemented an internal communication plan that aligns with the organization’s mission and values
Identify new and innovative marketing strategies to promote Waterford.org's early education programs
Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
Acts as the public face of and community liaison for Waterford’s nonprofit work

Emcees events for nonprofit organizations across Utah and Texas
Host and Emcee for Waterford.org partner events
Hosts panel discussions for Waterford.org: interviews board members, executive team members, district partners and state leaders
Bylines and Ghostwrites Op-Eds on the importance of education (Salt Lake Tribune, Concord Monitor, SmartBrief, eSchool News)
Travels across the country speaking as an advocate for victims of violence
Spoke at the Utah Office for Victims of Crime, training victim advocates, law enforcement, and
prosecutors about the journalism code of ethics, how to best work with the media, and how to identify fake news
Addressed the Utah Prosecution Council about the importance of working with the media
Spoke at an international law enforcement conference in Dallas, TX about the benefits of a good
working relationship with the media.

Anchored weeknight 5pm, 6pm, and 10pm newscasts
Promoted from weekday 5pm anchor in 2013
Led the newsroom in putting the most up-to-date content live on air under intense daily pressure
Interviewed, wrote, and presented news stories that educate the community

TV Stations: KXAS (Dallas), WOAI (San Antonio), KAMR/KCIT (Amarillo), KRBC (Abilene)
Reporting topics: Investigations, Crime, Courts, Legislative, Education, Children/Women’s issues

Awards

2018 Child Advocate of the Year, Prevent Child Abuse Utah
2017 Grace Award “Best Hard News Reporting,” Alliance for Women in Media
2017 Best Television Series, Society of Professional Journalists
2019, 2017, 2015 Best Newscast, Society of Professional Journalists

Community Involvement

Utah Coalition Against Sexual Assault
Utah Domestic Violence Coalition
American Heart Association
The Children’s Center Utah
The United Way

Get in Touch

kim@kimfischer.net